QUALITY RESEARCH IS THOUGHTFULLY DESIGNED.
Exemplary DESIGN IS CONsCIOUSLY ITERATED.
PROCESS OVERVIEW
IMPROVED THESIS UNDERSTANDING
-
Create clarity of purpose and expectations
-
Create shared vocabulary and tools for the team to leverage
-
Identify and resolve potential miscommunications
-
Synthesis of previous findings to right-size knowledge gaps
INFORMED PLANNING and PRIORITIZATION
-
Identify critical areas early
-
Determine what we can safely de-prioritize
-
Establish engineering feasibility before any architectural design recommendations
-
Improve work efficiency
FLEXIBLE DISSEMINATION
-
Create foundations for continuous knowledge sharing regardless of deliverable size
-
Increase confidence in the validation approach
-
Democratize access to data via bite-size share outs
Process excerpts...
ANALYTIC METHODOLOGIES
INFERENTIAL STATISTICS
.png)
EXPERIMENTAL DESIGN
PREDICTIVE MODELING
Multiple Linear Regression Model: Use Case for the above research was Churn Risk Segments.
SENTIMENT ANALYSIS
SEGMENTATION ANALYSIS
METHODOLOGY SWOT
User experience METHODOlogieS
PLANNING & REQUIREMENTS
-
IDIs / Contextual Inquiry
-
Observational Field Ethnography
-
Stakeholder Interviews
-
Object/Action Taxonomies
-
Content strategy
- Ecosystem Map
-
Content Audits
-
Affinity Diagramming
-
Claims Analysis
-
Competitor Analysis
-
Futures Workshop
-
Persona Construction
-
Quality Function Deployment
-
Use Case Development
-
Cognitive Models
QUANT / ATTITUDINAL UX
-
Conjoint Analysis
-
Market Research: Positioning Testing
-
Asset Testing: Click Tests
-
Navigation Click-Through Analysis
-
Tree Test
-
Card Sorting
-
Sequential Monadic Testing
-
SUS, SUPR-Q, & NPS
-
A/B Drill-downs
USABILITY & EVALUATIVE
-
Formative Evaluation
-
Summative Evaluation
-
Pluralistic Usability Walkthrough
-
Heuristic Evaluation
-
Cognitive Walkthrough
-
Heuristic Walkthrough
-
Metaphors of Human Thinking
-
Persona-Based Inspection
-
Critical Incident Technique (CIT)
-
Web Analytics
DESIGN RESEARCH
-
Competitive Landscape
-
Empathy-Maps
-
Prioritization Exercises
-
Analytical Democratization
-
Heuristic Frameworks
-
Storyboarding
-
Concept Map
-
Fishbone Diagram
-
Five Why’s
-
T-Charts
-
Function Allocation
-
Physical Ergonomics
-
Rapid Prototyping
-
Storyboard / Journey Mapping
-
Wireframe iterations
-
Participatory Design
Holistic processes are beneficial when the timeline affords for a thorough methodology.
Proper management, operations, and scheduling can lead to research beyond simple validation.
My Research Philosophy
-
Some information is better than none.
-
If the only research outcomes is Designer & Product empathy & connection to customers than that is still worthwhile.
-
Insights can be framed in more actionable terms if Research is in consistent collaboration with Product & Engineering.
-
More often than not, there is time to allow for a dynamic range of recruitment, data, and insights before decisions.
