DESIGN RESEARCH - Bringing Context & needs into Design
Priority of objectives and min/max thresholds
For whom am I delivering this?
Stake-holders
DISCOVER
Data
User Research
Why? What are the business goals?
Metrics that Matter?
Technical Limitations / Constraints
Content Inventory
Competitive Analysis
Internal Analytics
Previous Reports
Interviews
Customer Support Queries
DEFINE
Under-stand the User
Unwrap the Context
Persona Segmentation
Empathy Map
Journey IDIs
Storyboards
Longitudinal Metrics
IDEATE
Benchmark / Set UX Metrics
Concept Map
S.C.A.M.P.E.R.
Fishbone Diagram
Roles & Constraints
Object / Action Grammar
Information Architecture
User Journey Wireframes
MVP Interactions List
Circular Pathways Required
Measure
& Workshop
Create
PROTOTYPE
Card Sorting
Problem Statements
Affinity Mapping
Value Propositions
"How Might We..."
Insights Prioritization
Sketch
Prototype
Tooltips
Salience & Depth
Micro-Interactions
Hypothesized Redundancy
Responsiveness
Content / UX Writing
Accessibility Cases
Black & White
Story Board Interactions
Wizard of Oz Testing
Interactions Simulations
Tree Testing
IDEATE
Heuristic Evaluation
Stakeholder Testing
Click Testing
Task Analysis
SUPR-Q / SUS
A/B Testing
Qualitative Associations
Critical Incident Technique
Meta-Analysis
Pre-Post Benchmark
Segmentation-Fit
Proactive
User Testing
Synthesis
Process Sample - Musketeers - 6 Week MVP
PHASE 1: Weeks 1-2
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Value propositions - Qualitative needs
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Priorities & Requirements
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Object/Action Grammar
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Grid framework
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Roles & Restrictions
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Market Research (privacy, needs, etc.)
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Information Architecture testing
PHASE 2: Weeks 3-4
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Mid-Fidelity wire-frames
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On-boarding / Tutorial vision
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Deeper role functions
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APIs & desired partnerships
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Content testing
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Navigation testing
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Edge-case prioritization
PHASE 3: Weeks 4 - 6
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Colorization / Visual Design
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Responsiveness
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Product Messaging
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MVP Reductions
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Beta testing
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Monetization / Monadic testing
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Pre/Post Launch benchmarks
PROTOTYPE SPOTLIGHT
The Retail Demo Experience for Windows 10 required optimization.
Business Objectives
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Higher ease-of-use for Retail Demo
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Zero-friction learning curve
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No usability issues with 16 Beta Testers per nav schema
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Top vs. Bottom Navigation
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Enticement towards device purchase
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Hardware/software/OS appreciation
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Compellingness through engagement
DESIGN ETHOS
Collaboration
Collaboration is key to creating great user experiences. I prefer to touch base with every possible team that will be executing on the finished product to ensure that we are meeting customer, business, engineering, and creative needs & goals at every step of the design process.
Accessibility
I believe that digital products should be accessible to everyone, regardless of their abilities. That's why I always design with accessibility in mind, ensuring that products are usable by as many people as possible.
Innovation
I am always looking for new and innovative ways to improve the user experience. I believe that by pushing the boundaries of what is possible, we can create digital products that truly stand out.