0-1 Development of a Golf cart experience
How will advanced Golf Cart technology and multimedia formats on the golf course intersect with the broad range of demographics, motivators, and lifestyle differences among enthusiasts?
Summary: Mixed-Methods. Golfing Lifestyle & golf cart interface. ​
I led the design, recruitment, moderating, analysis, and reporting of: ​
-
Consumer Attitudinal Survey.
-
Qualitative Moderated Interviews.
-
Persona creation.
-
Desire iteration workshops.
-
OEM & Brand pricing & upsell modeling.
Check it out at https://sharkexperience.com/
IMPACT​
-
Membership & club upsell annual revenue in the +$5M range.
-
Raised visibility & value prop of product’s upsell opportunities.
-
Persona Construction, Pricing Bundles, Content Strategy
-
Exhaustive navigation & UX improvements to the interface flow.
-
National partnerships with private and public golf clubs,
TASK
QUANTITATIVE SURVEY
Motivations Behind Playing Golf
-
Capture compelling reasons behind why golfers play
-
Identify behavioral differences across segments
Content Consumption On the Golf Course
-
Collect information on all media consumed while playing
-
Discover opportunities by probing on ‘delights’ but also 'pet peeves'
Likelihood of Consuming Content on the Golf Course
-
Evaluate current behavior to prioritize potential media
MODERATED SESSIONS
-
Usability & navigation throughout the interface
-
Golfers’ needs, wants, and compelling reasons to use interface.
-
Features that communicate value and adoption
-
Feature-level pricing feedback.
PHASE 1
PHASE 2
ACTION
Lead Researcher working across two different companies in a highly collaborative, constant-updated and fast-paced environment.
-
Topline, 3-pager, and Full report on Survey Findings
-
Persona Construction with Shark Experience team
-
Passive team-viewing of moderated sessions
-
1-Pager of notes summary for each moderated session
-
Final combined report
​
Check it out at https://sharkexperience.com/
RESULTS & IMPACT
